12 C.F.R. § 1022.24
§ 1022.24 Reasonable opportunity to opt out. (12 CFR Part 1022)
Operative Text
(a) In general. You must not use eligibility information about a consumer that you receive from an affiliate to make a solicitation to the consumer about your products or services, unless the consumer is provided a reasonable opportunity to opt out, as required by § 1022.21(a)(1)(ii) of this part. (b) Examples of a reasonable opportunity to opt out. The consumer is given a reasonable opportunity to opt out if: (1) By mail. The opt-out notice is mailed to the consumer. The consumer is given 30 days from the date the notice is mailed to elect to opt out by any reasonable means. (2) By electronic means. (i) The opt-out notice is provided electronically to the consumer, such as by posting the notice at a Web site at which the consumer has obtained a product or service. The consumer acknowledges receipt of the electronic notice. The consumer is given 30 days after the date the consumer acknowledges receipt to elect to opt out by any reasonable means. (ii) The opt-out notice is provided to the consumer by email where the consumer has agreed to receive disclosures by email from the person sending the notice. The consumer is given 30 days after the email is sent to elect to opt out by any reasonable means. (3) At the time of an electronic transaction. The opt-out notice is provided to the consumer at the time of an electronic transaction, such as a transaction conducted on a Web site. The consumer is required to decide, as a necessary part of proceeding with the transaction, whether to opt out before completing the transaction. There is a simple process that the consumer may use to opt out at that time using the same mechanism through which the transaction is conducted. (4) At the time of an in-person transaction. The opt-out notice is provided to the consumer in writing at the time of an in-person transaction. The consumer is required to decide, as a necessary part of proceeding with the transaction, whether to opt out before completing the transaction, and is not permitted to complete the transaction without making a choice. There is a simple process that the consumer may use during the course of the in-person transaction to opt out, such as completing a form that requires consumers to write a “yes” or “no” to indicate their opt-out preference or that requires the consumer to check one of two blank check boxes; one that allows consumers to indicate that they want to opt out and one that allows consumers to indicate that they do not want to opt out. (5) By including in a privacy notice. The opt-out notice is included in a Gramm-Leach-Bliley Act privacy notice. The consumer is allowed to exercise the opt-out within a reasonable period of time and in the same manner as the opt-out under that privacy notice.
Under 12 CFR Part 1022 § 1022.24, a company that receives eligibility information about a consumer from an affiliate cannot use that information to solicit the consumer unless the consumer has first been given a genuine, workable chance to opt out. The rule defines several delivery methods—mail, email, electronic acknowledgment, in-person transaction, or inclusion in a Gramm-Leach-Bliley privacy notice—each with its own timing window, typically 30 days. The core requirement is that the opt-out opportunity must be real and accessible, not merely technical or buried.
Plain English — not legal advice.
Property owners and managers who share or receive resident eligibility information with affiliated entities—such as affiliated screening services, insurance providers, or financial partners—should be aware that § 1022.24 governs how that information may be used for solicitation purposes. Compliant operators generally ensure that any opt-out notice is delivered through one of the approved channels described in § 1022.24(b), that the required response window is honored before any affiliate-data-based solicitation is sent, and that the opt-out mechanism itself is straightforward and functional. Maintaining documentation of notice delivery and consumer responses is a practice commonly associated with compliance programs under this provision.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Section 1022.24 of 12 CFR Part 1022 gives consumers the right to opt out before a company uses information it received from an affiliate to market products or services to them. If a consumer believes they were solicited without having been given a proper opt-out opportunity—or without enough time to respond to one—that may constitute a violation of this provision, which can be raised with the Consumer Financial Protection Bureau (CFPB) or referenced when consulting a tenant-rights or consumer-rights organization. Reviewing any privacy notices or opt-out communications received from a housing-related company is a common starting point for understanding what rights were offered and when.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated September 4, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
Effective Timeline
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