24 C.F.R. § 884.214
§ 884.214 Marketing. (24 CFR Part 884)
Operative Text
(a) Compliance with equal opportunity requirements. Marketing of units and selection of Families by the Owner shall be in accordance with the Owner's FmHA-approved Affirmative Fair Housing Marketing Plan, if required, and with all regulations relating to fair housing advertising including use of the equal opportunity logotype statement and slogan in all advertising. Projects shall be managed and operated without regard to race, color, creed, religion, sex, or national origin. (b) Eligibility, selection and admission of families. (1) The owner is responsible for determination of eligibility of applicants in accordance with the procedure of 24 CFR part part 5, selection of families from among those determined to be eligible (including provision of Federal selection preferences in accordance with 24 CFR part 5), and computation of the amount of housing assistance payments on behalf of each selected family, in accordance with schedules and criteria established by HUD. (2) For every family that applies for admission, the owner and the applicant will complete and sign the form of application prescribed by HUD. However, if there are no vacant units and the owner's waiting list is such that there would be an unreasonable length of time before the applicant could be admitted, the owner may advise the applicant that the owner is not accepting applications for that reason. (3) If the Owner determines that the applicant is eligible on the basis of Income and family composition and is otherwise acceptable but the Owner does not have a suitable unit to offer, the Owner shall place such Family on his waiting list and so advise the Family. (4) If the Owner determines that the applicant is eligible on the basis of Income and family composition and is otherwise acceptable and if the Owner has a suitable unit, the Owner and the Family shall enter into a Lease. Such Lease shall be on the form of Lease included in the Owner's approved Final Proposal and shall otherwise be in conformity with the provisions of this part. (5) Records on applicant families and approved Families shall be maintained by the Owner so as to provide HUD with racial, ethnic and gender data and shall be retained by the Owner for three years. (6) In the case of a PHA-Owner project, (i) if the PHA places a Family on its waiting list, it shall notify the Family of the approximate date of availability of a suitable unit insofar as such date can be reasonably determined, and (ii) if the PHA determines that an applicant is ineligible on the basis of income or family composition, or that the PHA is not selecting the applicant for other reasons, the PHA shall promptly send the applicant a letter notifying him of the determination and the reasons and that the applicant has the right within a reasonable time (specified in the letter) to request an informal hearing. If, after conducting such an informal hearing, the PHA determines that the applicant shall not be admitted, the PHA shall so notify the applicant in writing and such notice shall inform the applicant that he has the right to request a review by HUD of the PHA's determination. The procedures of this subparagraph do not preclude the applicant from exercising his other rights if he believes he is being discriminated against on the basis of race, color, creed, religion, sex, or national origin. The PHA shall retain for three years a copy of the application, the letter, the applicant's response if any, the record of any informal hearing, and a statement of final disposition. (7) See 24 CFR part 5 for the informal review provisions for the denial of a Federal selection preference. (8) For the informal hearing provisions related to denial of assistance based upon failure to establish citizenship or eligible immigration status, see part 5 of this title for provisions concerning certain assistance for mixed families (families whose members include those with eligible immigration status, and those without eligible immigration status) in lieu of denial of assistance.
Under 24 CFR Part 884 § 884.214, federally assisted housing projects covered by this part must market units and select residents in full compliance with fair housing laws, including the use of equal opportunity language in all advertising, and must operate without discrimination based on race, color, creed, religion, sex, or national origin. Owners are responsible for determining applicant eligibility, maintaining waiting lists, and executing leases according to HUD-established schedules and criteria. Applicants who are found ineligible or not selected—particularly in PHA-Owner projects—are entitled to written notice explaining the reasons and describing available review or hearing rights.
Plain English — not legal advice.
Owners and managers operating under 24 CFR Part 884 § 884.214 generally ensure that all advertising materials carry the required equal opportunity logotype and slogan, and that an FmHA-approved Affirmative Fair Housing Marketing Plan is followed where one is required. Compliant operators document each stage of the application process—eligibility determinations, waiting list placements, and lease executions—using HUD-prescribed forms, and retain applicant records including racial, ethnic, and gender data for a minimum of three years. When a waiting list is so lengthy that accepting new applications would be unreasonable, operators typically advise applicants of that fact rather than processing applications that cannot be acted upon in a reasonable timeframe.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Under 24 CFR Part 884 § 884.214, applicants for housing covered by this provision have the right to a completed, signed application form and, if placed on a waiting list, to notification of the approximate availability date for a suitable unit. If a PHA-Owner project determines that an applicant is ineligible or is not being selected, the applicant is entitled to a written notice stating the reasons and explaining the right to request an informal hearing within a specified timeframe, with a further right to request HUD review if the PHA upholds its denial after that hearing. Applicants who believe they have been subjected to discrimination on a protected basis retain all other rights available to them, and tenant-rights organizations or HUD's fair housing resources can help applicants understand the complaint and review processes available under this section.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated September 5, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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