HUD Handbook 4350.3 § 2-19
Discrimination in Marketing, Statements, and Notices (HUD Occupancy Handbook 4350.3 REV-1 CHG-4)
HUD guidance — not codified law
In Force
Verified 9/24/2026 · Next check 10/1/2026
effective 9/24/2026FederalAdvertising RulesOperative Text
HUD Handbook 4350.3 § 2-19
A. Owners must market available units in a nondiscriminatory manner.
1. This requirement covers printed or published notices, statements, or
advertisements. Examples of notices and statements include any
applications, flyers, brochures, deeds, signs, banners, posters, billboards,
or other documents used to market available units. For additional
information about advertising requirements, please refer to paragraph 4-
12 D.
2. The marketing requirement also covers oral notices or statements.
B. Actions prohibited by this requirement include, but are not limited to, the
following:
1. Using words, phrases, photographs, illustrations, symbols, or forms that
suggest that units are available or not available to certain people based
on race, color, religion, sex, disability, familial status, or national origin;
2. Expressing to agents, brokers, employees, prospective renters, or any
other person a preference for or limitation on any renter based on race,
color, religion, sex, disability, familial status, or national origin;
3. Selecting media or locations for advertising the renting of units that are
unlikely to attract particular people to apply for occupancy at the property
because of race, color, religion, sex, disability, familial status, or national
origin; and
4. Refusing to advertise for the rental of units or requiring different charges
or terms for such advertising based on race, color, religion, sex, disability,
familial status, or national origin.
6/07 2-14 HUD Occupancy Handbook
Chapter 2: Civil Rights and
Nondiscrimination Requirements
Section 2:
Nondiscrimination Requirements
Under the Fair Housing Act
C. For additional information on marketing and Affirmative Fair Housing Marketing
Plans, see Chapter 4, Section 2.Source: Legislative text reproduced verbatim
Effective Timeline
Current
Sep 24, 2026
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Related Rules
§ 100.306
§ 100.306 Intent to operate as housing designed for persons who are 55 years of age or older.
§ 6-10-055
Job opportunity advertisements
§ 2.76.110
Posting of discrimination policy required