HUD HCV Guidebook § 5.1

HUD regulations require PHAs to engage in affirmative fair housing marketing.132 Affirmative fair housing
marketing activities aim to ensure that individuals and families who are income-qualified for the HCV program
“have a like range of housing choices available to them regardless of their race, color, religion, sex, [disability],
familial status or national origin.”133 PHAs “shall pursue affirmative fair housing marketing policies in
soliciting … tenants, in determining their eligibility, and in concluding … rental transactions.”134

Complying with these requirements means ensuring that eligible applicants of all races and other protected
class groups have the knowledge and opportunity to apply for and gain admission to the HCV program.
Marketing efforts that reach the entire housing market area, rather than only some neighborhoods within it,
help ensure that potential applicants are not being excluded because of their race or other protected class in
violation of fair housing and civil rights laws.