HUD HCV Guidebook § 5.3

All advertising must provide detailed, clear, and consistent information to all potential applicants, including
descriptions of property amenities, eligibility criteria, where and when to apply, procedures for obtaining and
submitting applications, and an explanation of how applicants will be selected. All advertising must include
the department-approved Equal Housing Opportunity logo, slogan or statement.135 Additionally, PHAs and

132 24 CFR 964.30(a); see also Alschuler v. HUD, 515 F. Supp. 1212, 1234 (N.D. Ill. 1981).
133 24 CFR 200.610.
134 Id.
135 See HUD’s Fair Housing and Equal Opportunity Advertising and Marketing Webpage, available at

https://www.hud.gov/program_offices/fair_housing_equal_opp/advertising_and_marketing.

Fair Housing and Nondiscrimination Requirements                                                            37
US Department of Housing and Urban Development                                                     April 2025

other housing providers are required to display the fair housing poster at their rental office and other
locations.136

Marketing materials must be written in clear and easy to understand language and be designed in a manner
that conveys that all applicants are welcome regardless of their protected class. Marketing materials
highlighting that individuals with disabilities are welcome to apply and can request reasonable
accommodations when doing so help ensure equal participation. PHAs must provide translation of written
materials or interpretations, consistent with their language access plan or implementation plan, to facilitate
education and outreach to limited English proficient (LEP) individuals (see Section 4 of this chapter).