10 Ariz. Admin. Code § R10-2-112

A. The prohibitions in this Section apply to all written or oral
notices or statements by a person engaged in the sale or rental
of a dwelling. Written notices and statements include any
applications, flyers, brochures, deeds, signs, banners, posters,
billboards, or any other documents used with respect to the
sale or rental of a dwelling.
B. Discriminatory notices, statements, and advertisements
include:
1. Using words, phrases, photographs, illustrations, symbols, or forms which convey that dwellings are available
or not available to a particular group of persons because
of race, color, religion, sex, handicap, familial status, or
national origin;
2. Expressing to agents, brokers, employees, prospective
sellers or renters, or any other persons a preference for or
limitation on any purchaser or renter because of race,
color, religion, sex, handicap, familial status, or national
origin of such persons;
3. Selecting media or locations for advertising the sale or
rental of dwellings which deny particular segments of the
housing market information about housing opportunities
because of race, color, religion, sex, handicap, familial
status, or national origin;
4. Refusing to publish advertising for the sale or rental of
dwellings or requiring different charges or terms for such
advertising because of race, color, religion, sex, handicap,
familial status, or national origin.
C. The Attorney General shall review the following criteria in
evaluating complaints alleging discriminatory housing practices involving advertising and in determining whether there is
reasonable cause to believe that a discriminatory housing practice has occurred or is about to occur:

D.

G.

Use of words, phrases, symbols, and forms in residential
real estate advertising to convey either overt or tacit discriminatory preferences or limitations as set forth at 24
CFR 109.20 (1993), and 24 CFR 109.25 (1993) with no
further amendments or additions, and which are on file
with the Office of the Secretary of State and at the Offices
of the Attorney General, Civil Rights Division;
2. Use of symbols or logotypes which imply or suggest race,
color, religion, sex, handicap, familial status, or national
origin;
3. Use of colloquialisms, including words or phrases used
regionally or locally, which imply or suggest race, color,
religion, sex, handicap, familial status, or national origin;
4. Use of maps or written instructions directing potential
purchasers or renters to real estate for sale or rent which
imply a discriminatory preference, limitation, or exclusion; and
5. Reference to area (location) description by use of names
of facilities that cater to a particular racial, national origin, or religious group, including country club or private
school designations, or by names of facilities which are
used exclusively by one sex.
Nothing in this rule restricts advertisements of dwellings from
stating or implying that the housing being advertised is available to persons of only one sex and not the other, where the
sharing of living areas is involved, such as dwellings used
exclusively for living quarters by educational institutions.
Nothing in this rule restricts the inclusion of information about
the availability of accessible housing in advertising of dwellings.
Nothing in this rule restricts advertisements of dwellings
which are intended and operated for occupancy by older persons and which constitute “housing for older persons” as
defined in A.R.S. § 41-1491.04.
Nothing in this Section shall be construed to restrict advertising efforts designed to attract persons to dwellings who would
not ordinarily be expected to apply when such efforts are pursuant to an affirmative marketing program or undertaken to
remedy the effects of prior discrimination in connection with
the advertising or marketing of dwellings.