10 Ariz. Admin. Code § R10-2-113
Selective Use of Advertising Media or Content
Operative Text
The selective use of advertising media or content in particular combinations used exclusively for a housing development or site which leads to discriminatory results is a violation of the Act. In determining whether a media advertising campaign is violative of the Fair Housing Act, the Attorney General shall consider the following factors: 1. The use of English media alone or the exclusive use of media catering to the majority population in an area when, in the area, there are also available non-English or other minority media; and 2. The selective use of human models which primarily cater to one racial, sexual, or national origin segment of the population without a complementary advertising campaign that is directed at other groups.
Under 10 Ariz. Admin. Code § R10-2-101 et seq. § R10-2-113, selectively choosing advertising media or content in ways that produce discriminatory outcomes in housing marketing is treated as a violation of the Fair Housing Act. The rule identifies two key indicators: relying solely on English-language or majority-population media when minority or non-English outlets are available, and using human models that represent only one racial, national-origin, or sex-based group without a complementary campaign reaching other groups. The Arizona Attorney General considers these factors when evaluating whether an advertising campaign runs afoul of fair housing requirements.
Plain English — not legal advice.
Property owners and managers subject to 10 Ariz. Admin. Code § R10-2-101 et seq. § R10-2-113 generally ensure their advertising campaigns reach a broad cross-section of the community, including non-English and minority media outlets where those outlets exist in the market area. Compliant operators typically review the mix of media channels and the demographic representation in visual advertising materials to avoid patterns that could be read as steering certain groups away from a housing development. Maintaining records of advertising placements and model selection decisions can help demonstrate that a campaign was designed with inclusive reach in mind.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
If you believe a housing provider's advertising campaign was designed to exclude or discourage applicants from particular racial, national-origin, or other protected groups, 10 Ariz. Admin. Code § R10-2-101 et seq. § R10-2-113 identifies that conduct as a potential Fair Housing Act violation. Tenants and prospective tenants may consider documenting the advertising materials at issue—such as screenshots, print ads, or media placements—and reporting concerns to the Arizona Attorney General's office, which is the body charged with evaluating these campaigns under this provision. Tenant-rights organizations and fair housing councils can also help explain available complaint processes and options for raising a violation.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated October 9, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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