Okla. Admin. Code § 605:10 § 605:10-9-4
Advertising
Operative Text
(a) Requirements and prohibitions.(1) A broker, when advertising, must use their registered business trade name or the name under which the broker is licensed; however, yard signs must also include the broker's office telephone number. A firm shall not register or use a trade name of another licensed firm. In addition, the advertisement must indicate that the party is a real estate broker and not a private party, to include, but not limited to, "agency", "company", "realty", or "real estate", as the case may be. Legal abbreviations following the trade name or name under which the broker is licensed shall be acceptable as long as they are easily identifiable by the public as such. (2) No real estate advertisement shall show only a post office box number, telephone number or street address. (3) A broker, when operating under a franchise name, shall clearly reveal in all office identification and in all advertising other than institutional type advertising designed to promote a common name, the franchise name along with the name of the broker or business trade name as registered with the Commission. A franchise name shall not be the complete business trade name. All institutional type franchise advertising shall indicate that each office is independently owned and operated. (4) A licensee shall not advertise, either personally or through any media, to sell, buy, exchange, rent, or lease property when such advertisement is directed at or referred to persons of a particular race, color, creed, religion, national origin, familial status or handicap. The contents of any advertisement must be confined to information relative to the property itself, and any advertisement which is directed at or referred to persons of any particular race, color, creed, religion, national origin, familial status, age or handicap is prohibited. (5) Any advertising in any media which is misleading or inaccurate in any material fact or in any way misrepresents any property, terms, values, services, or policies is prohibited. (6) A licensee shall not advertise any property for sale, rent, lease, or exchange in any media unless the broker has first secured the permission of the owner or the owner's authorized representative and said permission has a definite date of expiration. (7) Social networking. A licensee who is engaged in licensed activities through social networking mediums must indicate their license status and include their broker's reference as required elsewhere in this rule. (8) A licensee shall not use a yard sign at the licensee's personal residence as a marketing tool, to make it appear the real property is for sale, lease or rent when such is not the case. (9) A broker may, or authorize an associate to, promote a seller incentive with the consent of the seller. The publicity must clearly indicate the incentive is being offered by the seller and not by the licensee and that the promotion only applies to a seller's particular property or properties. (b) Associates advertising.(1) An associate is prohibited from advertising under only the associate's name. (2) All advertising by an associate must be under the direct supervision of the associate's broker. (3) In all advertising, the associate must include the name of the associate's broker or the name under which the broker operates, in such a way that the broker's reference is prominent, conspicuous and easily identifiable. For the purposes of this section, "prominent, conspicuous and easily identifiable" means that the broker's reference shall be at least fifty percent (50%) or larger than any associate reference included in the advertisement. If approved by a broker, an associate may include in the advertisement: (A) The associate's personal insignia of which such approval is to be maintained by the broker and which cannot be construed as that of a firm's name. (B) The associate's personal nickname or alias which must be registered at the Commission prior to its use and which cannot be construed as that of a firm's name. (C) An associate's contact information. (D) A slogan which cannot be construed as that of a firm's name. (E) A domain/website name that is registered with the broker. Within this domain/website, the broker's reference shall appear on every individual page and/or frame. (4) An associate's contact information may be added to a yard sign if the yard sign contains the registered name or trade name and office telephone number of the broker so long as it is approved by the broker. (5) Open house or directional signs used in conjunction with broker's signs do not have to contain the name or trade name of the associate's broker and broker's telephone number. (c) Team advertising.(1) A team is prohibited from advertising only under the team name. (2) All advertising by a team must be under the direct supervision of the team's broker. (3) All team advertising must include the name of the team's broker or the name under which the broker operates, in such a way that the broker's reference is prominent, conspicuous and easily identifiable. For the purposes of this section, "prominent, conspicuous and easily identifiable" means that the broker's reference shall be at least fifty percent (50%) or larger than any team reference included in the advertisement. If approved by the broker, a team may include in the advertisement: (A) The team's personal insignia of which such approval is to be maintained by the broker. (B) The team's contact information. (C) A team slogan approved by the broker. (D) A domain/website name that is registered with the broker. Within this domain/website, the broker's reference shall appear on every individual page and/or frame. (d) Licensee acting as owner, purchaser or direct employee of owner.(1) When a licensee, either active or inactive, is purchasing real estate or is the owner of property that is being sold, exchanged, rented or leased and such is being handled either by the licensee or marketed through a real estate firm, the licensee is required to disclose in writing on all documents that pertain to the transaction and in all advertisements that he or she is licensed. On all purchase or lease contracts the licensee is to include their license number. (2) A licensee who is not acting in the capacity of a licensee but is engaged in buying, selling, leasing or renting real estate as a direct employee for the owner or as an officer for an entity is not required to indicate in the advertising that he or she is licensed.(3) A licensee acting under power of attorney must disclose on all documents that pertain to a transaction and in all advertising that he or she is licensed.
Oklahoma Administrative Code § 605:10-9-4 establishes comprehensive rules governing how real estate brokers, associates, and teams may advertise properties and services. The provision requires that all advertising clearly identify the licensed broker by name, prohibits misleading or discriminatory content, and mandates owner permission before any property is advertised. It also sets specific display standards for associates and teams, requiring that broker references appear more prominently than any individual or team branding.
Plain English — not legal advice.
Under Okla. Admin. Code § 605:10-9-4, property owners who work with real estate professionals should be aware that a broker must obtain the owner's written permission—with a definite expiration date—before advertising any property for sale, rent, lease, or exchange. Compliant brokers ensure all advertising identifies them as a licensed real estate entity rather than a private party, and any seller incentive promotions clearly attribute the incentive to the seller. Owners who authorize associates or teams to market their property can expect that broker oversight and prominent broker identification are required elements of all advertising materials.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Okla. Admin. Code § 605:10-9-4 protects prospective tenants and buyers by prohibiting real estate advertisements that are misleading, inaccurate, or directed at or away from individuals based on race, color, creed, religion, national origin, familial status, age, or handicap. If a tenant or housing applicant encounters an advertisement that appears to target or exclude people based on protected characteristics, or that contains false or deceptive information, they may consider filing a complaint with the Oklahoma Real Estate Commission or a fair housing agency. Tenant-rights organizations can help individuals understand whether a particular advertisement may violate this provision or related fair housing laws.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated October 17, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
Effective Timeline
References Out
No outbound references recorded yet for this provision.
References In
No inbound references recorded yet for this provision.